Logitech’s newly released line of gaming specific hardware required a change of face to target a previously untapped demographic with an ownable sub-brand. Enter Salt Branding.


Salt Branding is one of San Francisco’s premier branding agencies and marketing consultants. Located in the famed Levi’s plaza, Salt’s extensive list of corporate clients include Microsoft, Pearson, Milliken, and Harrison School of Design among others. As a intern on the Salt creative team, I had the pleasure of working on a Logitech sub-branding initiative as one of my first projects.

Logitech, having already approached Salt for a full scale package design initiative for their forthcoming line of gaming hardware, requested development of a sub-brand that would harness the equity of the Logitech brand but with a mark that would take them in a completely new direction.