BRIEF + SOLUTIONS
Horse Creek Lodge approached Soft Science for a complete rebranding and identity revolution. The former identity was dated and confused viewers with its use of horse iconography (the property offered no horse riding amenities). The lodge also sought to emphasize its outfitting capabilities to appeal to a younger, more adventurous demographic.
The final scope of work includes logo development, a full scale stationery suite, copyrighting, promotional materials, vehicle graphics, and more.